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The study offers trends with positive implications, and those that may have a negative impact on selling or distributing personal lines.
If one underlying theme can be found in the report, it’s the portrait of an evolving consumer base.
“Evolving slowly, current trends over time will yield a population and consumer base vastly different from what currently exists,” the report states.
Alan Dobbins, director of insurance research at Conning, says the changes are going to happen quickly.
“Things are going to be different in, say, 15 years than our experience has been in the prior 30 years or so,” Dobbins said.
The report examines four major drivers of demographic changes: population growth; population aging; a shift in the geographic distribution of the population; and ethnic/racial diversity.
Changes in the consumer base are also being driven by technological, economic and cultural forces, as well as changing behavior patterns of the U.S. consumer, according to the report.

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