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“[We] go to [games] and see them honoring the heroes,” Flake said in an interview. “You get a good feeling in your heart. Then to find out they’re doing it because they’re compensated for it, it leaves you underwhelmed. It seems a little unseemly.”
The agreement includes the Hometown Hero segment, in which the Jets feature a soldier or two on the big screen, announce their names and ask the crowd to thank them for their service. The soldiers and three friends also get seats in the Coaches Club for the game.
“They [know] the public believes they’re doing it as a public service or a sense of patriotism,” Flake said. “It leaves a bad taste in your mouth.”
Aside from the Hometown Heroes segment, the agreements also included advertising and marketing services, including a kickoff video message from the Guard, digital advertising on stadium screens, online advertising and meeting space for a meeting or events.
Also, soldiers attended the annual kickoff lunch in New York City to meet and take pictures with the players for promotional use, and the Jets allowed soldiers to participate in a charity event in which coaches and players build or rebuild a playground or park.

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